5D: The Must Attend Design Event of 2008

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• Description : See what top design professionals a...(more)re saying about the upcoming 5D: The Future of Immersive Design Conference. October 4 & 5, 2008 in Long Beach, CA. At a time when technology and creativity have never been more closely aligned, 5D: The Future of Immersive Design Conference is bringing together many of the most innovative and influential designers in film, television, interactive, animation and architecture. Produced by the Art Directors Guild (ADG) and the University Art Museum of California State University at Long Beach (CSULB), this first ever conference takes place October 4-5 on the CSULB campus with Autodesk as the presenting sponsor. Keynote speaker will be Massachusetts Institute of Technologys Henry Jenkins, one of the worlds most influential film and media analysts. Entertainment professionals and students will experience the very latest on the impact of immersive design through six panels and six sponsored workshops, with such visionary speakers as director Gore Verbinski (Pirates of the Caribbean); Mike Benson, executive vice president marketing, ABC Entertainment; John Tarnoff, DreamWorks Animation; and production designer Rick Carter, Avatar. 5D Panels Conference co-founder, Alex McDowell, production designer of Watchman, and Minority Report, will lead the panel Design in Flux: Immersive Design and the New Visual Narrative. In addition to Rick Carter, this session will include Tino Schaedler, architect, art director (Harry Potter); Sebastian Sylwan, senior industry manager for film at Autodesk; and Habib Zargarpour, senior art director, Electronic Arts. This panel will explore the challenges of the designers role in the process and the harnessing of technology to facilitate new levels of creative expression. Lead by Anne White, VP programming & creative, PRN by Thomson, New Television: The Media Blender will address the intersection of design and technology for the next generation of television—the experience in front of the screen and the experience in the screen—created by the blending of the media and the interaction of the consumer. In addition to Mike Benson, this panel will include Stephanie Otto, Brainstorm Communications; Kevin Slavin, managing director of Area/Code, and Robert Tercek, founding chairman of the Game Developers Mobile Game Summit. John Tarnoff, DreamWorks Animation, will guide the animation-focused panel, Reality and Hyper Reality: Envisioning New Design Paradigms in Computer Generated Animation. Exploring the future of environment and character in design-based entertainment, this session raises questions about the willing suspension of disbelief, and the opportunities for designers when the audience is prepared to accept any on-screen imagery. Tarnoff will be joined by Gore Verbinski; Evan Douglis, chair of School of Architecture, Pratt Institute; Scott Robertson, Art Center College of Design; and Lance Williams, computer graphics researcher, University of New Mexico. Narrating Space will explore the interaction of the virtual environment with the real world of architecture. When architecture no longer has to be concerned with physical, financial, and geographic constraints, it looks to filmmaking, story telling and other forms of media for its limitations and context. Moderated by Peter Frankfurt, co-founder/creative director, Imaginary Forces, this panel includes noted architect Greg Lynn of UCLAs School of Architecture & Urban Design; Joseph Kosinski, commercial and feature film director now working on TR2N; and Dr. Jerry Schubel, CEO, Aquarium of the Pacific. (additional panelist to be confirmed) The boundaries between video and virtual worlds and the implications for story telling and world building will be the starting point for Building Worlds Designing for The New Frontier, to be conducted by Scott Fisher, professor and chair of the Interactive Media Division of the School of Cinematic Arts at USC. The translation of cinematic genres and stories to games and the extension of narrative experiences into real world playing fields are two questions for examination by Doug Church, EA; Qingyun Ma, dean, USC School of Architecture; Jordan Weisman, Smith and Tinker; and Tracy Fullerton, Electronic Arts Innovation Lab. The interplay of science and design in narrative media will be the subject of Bigger Bang: Colliding Science and Design, led by gestural interface pioneer and founder of Oblong Industries, John Underkoffler. The depiction of science and technology in films, novels, television and games informs and affects the work of real-world scientists; while the authors of these narrative forms are driven to incorporate the ideas and artifacts of modern and projected technology. Panel will include Paola Antonelli, design curator, The Museum of Modern Art; Chuck Hoberman, noted inventor; and David Kung, vice president, creative director Walt Disney Parks and Resorts Online. (less)