39;t be dominated by well-known superheroes.
"I would argue that 'comic book movies' is its own genre now. And I'mnot just talking about superheroes," said Jeff Katz, the former 20thCentury Fox executive and comics writer who was a producer on thisyear's X-Men Origins: Wolverine . "For a decade, we had to educate the audience and Hollywood about the difference. They get the difference now. 300 was a comic book movie, but it wasn't a superhero movie. Men in Black, Ghost World, Sin City-- comic book movies, but not superhero movies. Look where we areversus where we were 15 years ago in terms of respect and even lipservice. There's an applied respect for this medium and this form now.People get it."
Although in the past, many film-goers didn't realize non-superhero movies like Road to Perdition and A History of Violence(famously, on the latter, director David Cronenberg didn't even know itwas a graphic novel first) were based on comic books, that's startingto change as studios are more willing to use the comic connection intheir marketing, as Universal did with Wanted last year.
"I think that used to be the case, but 300 seemed to be awatershed moment where studios realized that tying a film in with itssource material is a good marketing idea, even if the source materialisn't one of the more recognizable Marvel or DC properties," saidRobert Venditti, the author of Surrogates, the graphic novel on which this year's Surrogatesmovie starring Bruce Willis is based. "So I think, generally speaking,moviegoers are now much more aware of the alternative comics andgraphic novels that find their way to the screen."
As audiences are educated on the comic book origin behind theirfavorite films, the hope of publishers is that they'll seek out thesource material.
"Hopefully once there are enough non-superhero movies out there, andthey've been promoted as being based on comics/graphic novels, it willhelp educate the public at large that there is a wider variety ofstories and characters available in our medium," said Oni PressPublisher Joe Nozemack, whose Greg Rucka-penned graphic novel Whiteoutis being released as a crime thriller film later this year. "Thechallenge then becomes to be sure they're introduced to books that meettheir interests and tastes, instead of forcing superheroes orsci-fi/fantasy books on them."
In 2009, the variety of stories and genres in film that originated incomic book form are many, including the following comic-related moviesset to hit theaters this year:
Astro Boy: With a voice cast that includes superhero fan favorites like Ghost Riderstar Nicolas Cage and Heroes villain Kristen Bell, Astro Boy will bringthe star of manga and anime television to modern audiences through CGIanimation. Originating as a manga comic book in 1952 by Osamu Tezuka,Astro Boy became a popular television show that first found success inJapan and later other countries. The film version, set to be releasedin October, stars Spiderwick Chronicles actor Freddie Highmore as thevoice of Astro Boy, the young robot with amazing powers whoseadventures require him to save his futuristic hometown of Metro City.
Coraline: While the story was first a novella, Coraline makes our listbecause it's written by comics scribe Neil Gaiman and was just adaptedby artist P. Craig Russell as a graphic novel last year. With a February 6threlease, Coraline tells the story of a young girl who moves to a newhome and unlocks a mysterious door that leads to a parallel reality.Shot as stop-motion animation, the movie will have Dakota Fanningvoicing the lead role and Lois and Clark/Desperate Housewives star TeriHatcher as her mother.
Kick-Ass: Tentatively slated for late 2009, Kick-Ass is the comic bookmovie that was being filmed before the comic series was even finishedby writer Mark Millar (Wanted) and artist John Romita Jr. With on-set photoshitting Newsarama in November, the movie looks to be sticking close tothe comic book, which tells a modern and brutally realistic story ofwhat would really happen to a teen who wants to fight crime like thesuperheroes in his beloved comic books. With young actor Aaron Johnsonin the lead role and the aforementioned Nick Cage as an ex-cop, thestory centers on a high school nerd who decides to try his hand atfighting crime in spandex, despite the fact he has no powers nor any ofthe basic physical attributes necessary to live up to the label crowdsgive him, "Kick-Ass."
Sherlock Holmes: This one shows up on our list of comic book films onlybecause of how the film was developed in the first place. Yes, thebooks and the character are legendary without the help of comic books.But Lionel Wigram's still-unpublished comic book was the spec scriptfor the film, meaning that graphic novels are not only rumored to beeffective in lieu of a speculative script, but are now proven as havingworked.
"I think when you put illustrations on paper -- essentiallystoryboards, for people who think in movie terms -- and they canenvision how this will look on the screen, it does help sell theproduct," writer B. Clay Moore told Newsarama last year."In fact, I know there are more and more people in Hollywood that areputting together sort of graphic novels in an attempt to elevate thepitch so the people can see it visually, which I don't think is a badidea at all."
With movies based on comics producing more than $1 billion last year,it's not surprising that studios are wooed by the medium even when thesource was never published. Besides, Sherlock Holmes has Iron Man starRobert Downey Jr. taking on the lead role in the film, further linkingit to the comic book movie genre when it comes out in November.
The Surrogates: Starring Bruce Willis, the September 25 film The Surrogatesis based on the comic series by writer Robert Venditti and artist BrettWeldele and published by Top Shelf. The sci-fi story takes place in 2054, when advancements invirtual reality and cybernetics have led to an era where "surrogates"let people interact with the real world without leaving their ownhomes. When someone starts to "kill" surrogates, a copy played byWillis is forced to leave his home to investigate.
The Surrogates, which is being brought to theaters by the filmmaking triobehind Terminator 3: Rise of the Machines, is one of thosenon-superhero movies that has the potential to further educate amainstream audience on the wide variety of fiction genres available incomics. And publisher Top Shelf Productions is preparing for the kindof interest in the source material that publishers saw after therelease of other comic book movies like Sin City and Wanted.
"Top Shelf will be ready by summer to support the frenzy of interestwith not only a large run of the new edition of The Surrogates graphicnovel, but also the brand new prequel, The Surrogates: Flesh and Bone-- another amazing graphic novel by Robert Venditti and Brett Weldele,"said Chris Staros, Top Shelf publisher.
Watchmen: Probably the most anticipated by comics fans, the Marchrelease of Watchmen will bring the acclaimed graphic novel to thescreen now that its legal problems have been settled by Warner Bros. and Fox. Originallypublished as a 12-issue comic series by writer Alan Moore and artistDave Gibbons in 1986/87, Watchmen is still among the best-sellinggraphic novels for DC Comics even 20 years later.
The story's premise -- the deconstruction of the superhero -- is whatmade it such a pivotal work for the comic book industry, but it's alsobehind the film taking two decades to hit the screen. "I'm not surethat a deconstruction of the genre like the Watchmen would have beenpossible without all these other archetypical superhero origin moviesout in the marketplace providing the right language first, so theaudience could get the shorthand down," Katz said.
Although Watchmen may not generate the box office numbers of The DarkKnight, the benefit for the publishing industry is potentially moresignificant because this film leads movie fans back to the sourcematerial more readily than a movie about iconic characters like Batmanor Superman. Because Watchmen is about characters unfamiliar tomainstream audiences, and because the film is based on a self-containedstory that can be purchased in one volume, interest in the Watchmenbook is already skyrocketing, just from the word-of-mouth caused by thetrailer.
"Clearly, it's worked beyond any recognition in history," DC Publisher and Presidnet Paul Levitz told Newsarama last year just before it was announced that 1 million copies of Watchmenhad been sold in 2008. "We had a dinner of the buying teams from allthe major bookstore franchises, and no one there or on our Random Housesales side could remember a trailer from any film having the kind ofmathematical effect on book sales that we're experiencing withWatchmen."
Whiteout: Starring genre movie favorite Kate Beckinsale (Underworld/VanHelsing), Whiteout is based on the graphic novel by writer Greg Ruckaand artist Steve Lieber. A crime thriller with Beckinsale playing aU.S. Marshal, Whiteout is about murder and intrigue in Antarctica,where the brutal white landscape plays as much of a role in the storyas the characters.
Nozemack said the film, which is set to come out on September 11, hasalready generated an interest in the Whiteout book and its sequel,Whiteout: Melt.
"We've already seen an increase in sales and interest in the books justfrom the publicity that's been done up to this point," the publishersaid. "We expect to see two more surges, one when the trailer isofficially released and then when the full marketing campaign is ineffect just before the film's release."
Whiteout is another film that promises to further break the stereotypeof comics being all about superheroes, as the parkas and real-worldinvestigating tools used by the characters in this movie are about asfar removed from superheroes as possible.
X-Men Origins: Wolverine: With a May 1st release, X-Men Origins:Wolverine will have Hugh Jackman back as the lead character in a storyset 20 years before the original X-Men movie. Focusing on Wolverine'sorigins as part of the Weapon X program and his vendetta againstarch-enemy Victor Creed, the film has generated a lot of buzz,particularly when Jackman publicly thanked Wolverine creator Len Weinat San Diego Comic-Con. While the film has recently been reported asneeding reshoots, the number of X-Men guest stars -- including Gambit,Deadpool and the Blob -- gives this movie a lot of cred with comicsfans, and with People's "Sexist Man Alive" in the lead role, it's got abuilt-in attraction for mainstream fans as well.
With such a wide array of movies based on stories from comic books,2009 could again claim the title of the year of the comic book movie.But with dozens more comic book movies in production and optioned forfilm, Hollywood's love affair with comics doesn't look to be endinganytime soon.
Related:
9 to Watch in 2009: The Movies
9 to Watch in 2009: The Comics
P. Craig Russell: Catching up - Coraline and More
- Original Story: 2009: The Year of the Comic Book Movie (Again)?
Newsarama.com is the go-to source for the latest comic book and genre entertainment news, reviews and commentary. Newsarama's passionate audience contributes to lively discussions ranging from classic and new comics to movies, TV, manga, anime and more. Watch previews, interviews and more on our video player, sneak peeks of new comics on our Comic Book Viewer and sign up for our RSS feeds. And be sure to join our community so you can voice your opinion on our articles and in our lively forums.
...